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Media Contact: Gentry Baumline
Hayworth Creative Public Relations
386-677-7000 / gentry@hayworthcreative.com
FOR IMMEDIATE RELEASE
Bradenton CVB Seeking Local Business Partners to Put
New Culinary Marketing Initiative on Front Burner
BRADENTON, Fla. (March 27, 2008) – The Bradenton Area Convention and Visitors Bureau (BACVB) kicked off a new culinary travel marketing initiative – “TIME to be a Florida Foodie" – on March 12 in New York City. The BACVB showcased two area chefs, Paul Mattison with Mattison’s™ and Raymond Arpke with Euphemia Haye on Longboat Key, at culinary media events and in-store cooking demonstrations at four Bloomingdale’s locations. The New York event was the first step in the “Foodie" campaign, which will be rolled out over three time periods through January 2009 to bolster the destination’s off-season by promoting in-season ingredients and fresh, local cuisine.
The first six-week promotional period of the campaign begins May 1, and will incorporate electronic marketing communications, packaging and promotions, collateral materials, chef demonstrations, chef’s table events at local independent restaurants, and a new dining micro site – www.TimetobeaFoodie.com.
“We’re seeking local partners to join us in this great new marketing initiative and promote the wonderful independent dining options in our destination," said Susan Estler, Marketing and Public Relations Director, Bradenton Area Convention and Visitors Bureau. “We’re promoting our area culinary businesses in a fresh new web marketing campaign designed to attract visitors during our off-season."
The BACVB is planning to work closely with local independent restaurateurs, growers, gourmet markets, farmer’s markets, fishermen and culinary specialty shops on the new program. The BACVB will provide all marketing, advertising and public relations support, and will assist local partners in the development of culinary vacation packages, culinary events and demos, culinary sales and shopping opportunities, and content for the new micro site, www.TimetobeaFoodie.com.
According to Estler, the BACVB is looking for a variety of items to incorporate into the online marketing campaign, from award-winning recipes and foodie images, to videos of visitors dining at sunset and fishermen pulling stone crab traps. Also slated for web site inclusion are local food festivals and events, chef bios, community supported agriculture, and examples of locally grown ingredients being used in area restaurants.
Any businesses interested in joining in or supporting the new campaign can contact Jessica Grace, Insight Advertising, (239) 267-2609 or jessica@insightontheweb.com by April 1.
The Bradenton Area Convention & Visitors Bureau promotes tourism to Anna Maria Island, Longboat Key, Bradenton and Lakewood Ranch through domestic and international advertising, public relations and marketing efforts. Visit www.floridasgulfislands.com for more information.
-Bradenton Area CVB-
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